By Sadek El-Assaad, managing director of Zeder Group

(published on Hospitality News)

The past 20 years have demonstrated the weight of Human Resources (HR) dominance in all types of businesses and its shift from a transactional need to a transformational and essential one. Nowadays, the focus of strategy has evolved from the competition for products and markets only to the competition of talent, and intellectual capital.

Most managers and business owners have thus acknowledged the importance of their employees as the ones who keep customers coming back.

So why is it important in franchise? Since the franchise is a “continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration. Franchising is a form of business by which the owner (franchisor) of a product, service or method obtains distribution through affiliated dealers (franchisees),” (Source: entrepreneur.com) In order to succeed, the same culture and atmosphere should be created by adopting the same HR and employee management systems: from internal communication to recruitment and selection, training and development, grievance handling, policies and procedures, retention, and so on.

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By: Youmna El Sheikhali

During the last few decades, recruitment agencies went from being an unnecessary asset to a major partner used to guarantee the recruitment of the right kind of candidate, in order to accommodate growth, consistency and resilience.
Recruitment companies studied the needs of each client from various angles , they ensure that the presented candidates have the right skills , attitude and culture fit to adopt and integrate well in the new role.

Trusting your recruitment needs to a professional firm not only helps you get the right candidate, it also helps you save time and money for wrong recruitment.

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Photo Credit: truetimetracker.com


By Shakeeb Hammad

Going into office in the morning, sipping your coffee while checking your emails, you know you have a busy day ahead. Whether meetings, interviews, site visits, phone calls, customer servicing, engine fixing, etc. everyone has their own responsibilities and tasks. In terms of “work-load”, almost all of us have plenty of that. But where we differ is in our results and outcomes i.e. the delivery. Delivering quality work differs from delivering average work. For that, some employees are STARS while the majority is average – “They work just hard enough not to get fired” as George Carlin likes to put it.

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By Lea Wehbe



Everyone is indeed finding a hard time getting a decent job, and we all know why. The increase of competition in the market and the hit of the economic crisis are affecting the labor market in unimaginable ways. The number of opportunities has decreased drastically the past 4 years and the amount of layoffs has increased leaving hardly any suitable jobs for the newcomers.

If this is happening to you, then you might wonder how to overcome this situation and move on to getting yourself a job! There are several key elements that you must include in your resume that will differentiate you from others, that will place you above the other candidates who are applying to the same vacancy. Sure, a good college degree and mind-blowing internships are indeed important, but no longer have the same value they used to have since most of these experiences are achieved by “wasta”.

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