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Archive for the ‘Sadek El-Assaad’ Category

By Sadek El-Assaad, managing director of Zeder Group

(published on Hospitality News)

The past 20 years have demonstrated the weight of Human Resources (HR) dominance in all types of businesses and its shift from a transactional need to a transformational and essential one. Nowadays, the focus of strategy has evolved from the competition for products and markets only to the competition of talent, and intellectual capital.

Most managers and business owners have thus acknowledged the importance of their employees as the ones who keep customers coming back.

So why is it important in franchise? Since the franchise is a “continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration. Franchising is a form of business by which the owner (franchisor) of a product, service or method obtains distribution through affiliated dealers (franchisees),” (Source: entrepreneur.com) In order to succeed, the same culture and atmosphere should be created by adopting the same HR and employee management systems: from internal communication to recruitment and selection, training and development, grievance handling, policies and procedures, retention, and so on.

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